Drift-In Policy

Drift-In Launderette & Dry cleaners

Privacy Policy

Introduction

This privacy policy explains how Drift-In ("we", "our", "us"), trading as Drift-In, uses and protects the personal information you provide when you use this website or interact with us through our offline business activities.

We are committed to protecting your privacy. If we ask you to provide information by which you can be identified, you can be assured that it will only be used in accordance with this privacy policy.

We may update this policy from time to time by publishing a new version on this page. You should check this page occasionally to ensure that you are happy with any changes.

Who we are

Drift-In is a launderette and dry cleaning business based in Cardiff, United Kingdom. For the purposes of applicable data protection laws, including the UK General Data Protection Regulation ("UK GDPR"), we are the "data controller" of your personal information.

When we refer to "we", "our" or "us" in this policy, we are referring to Drift-In.

Information we collect

We may collect and process the following types of personal information, depending on how you interact with us:

  • Contact details: such as your name, email address, telephone number and postal address.
  • Service information: details of the laundry, dry cleaning or related services you use, including preferences and instructions you provide.
  • Account and communication data: information you provide when you contact us, submit an enquiry, leave feedback or interact with us on social media.
  • Website usage data: technical information such as your IP address, browser type, device information, pages visited and the time and date of your visit.
  • Payment information: limited payment‑related information in connection with services you purchase. Card details are processed by our payment providers and are not stored by us in full.

How we use your information

We use your personal information for the following purposes:

  • Providing services: to accept, process and fulfil your laundry and dry cleaning orders, and to manage your bookings and enquiries.
  • Customer support: to respond to your questions, requests and feedback, and to communicate with you about your orders.
  • Business administration: to manage our records, accounts, and internal operations, including troubleshooting, data analysis and reporting.
  • Improving our website and services: to understand how our website is used and to help us improve its content, layout and functionality.
  • Legal and regulatory compliance: to comply with our legal obligations, resolve disputes and enforce our agreements.
  • Marketing (where permitted): to send you information about our services, offers or updates that we think may be of interest to you, where you have consented or where we are otherwise permitted to do so by law. You can opt out at any time.

Cookies and similar technologies

Our website uses cookies and similar technologies. Some are essential for the site to function; others are optional analytics tools that help us understand how the site is used. Where required by law, we ask for your consent before setting non‑essential cookies.

We use a consent management tool (Klaro) to manage your preferences. You can review or change your choices at any time by clicking the cookie settings link in the footer.

Cookies we set or allow

Cookie Set by Purpose Duration
klaro Drift‑In (this site) Stores your cookie consent preferences 1 year
_ga, _ga_* Google Analytics Distinguishes unique users and sessions for site analytics 2 years
_gid Google Analytics Distinguishes users for site analytics 24 hours
_gat Google Analytics Throttles the rate of analytics requests 1 minute
_clck Microsoft Clarity Persists a unique user ID for session analytics 1 year
_clsk Microsoft Clarity Connects multiple page views within a single session 24 hours

Google Analytics

We use Google Analytics to collect anonymised information about how visitors use our website, including pages visited, time spent on the site and how users arrived. This data helps us improve the site's content and performance. Google Analytics sets cookies on your device and sends usage data to Google LLC, which is based in the United States. Google processes this data under Standard Contractual Clauses approved by the UK Information Commissioner's Office. You can learn more at Google's Privacy Policy .

Microsoft Clarity

We use Microsoft Clarity, a behavioural analytics tool, to understand how visitors interact with our website. Clarity may record session replays (recordings of mouse movements, clicks and scrolling behaviour) and generate heatmaps showing where users click and how far they scroll. No personally identifiable information is captured in these recordings; for example, We have configured Clarity to mask text entered into form fields to help protect any personal information you provide. This data helps us identify usability issues and improve the site experience.

Microsoft Clarity sets cookies on your device and sends interaction data to Microsoft Corporation, which is based in the United States. Microsoft processes this data under Standard Contractual Clauses approved by the UK Information Commissioner's Office. You can learn more at Microsoft's Privacy Statement .

Legal basis for analytics cookies

Analytics cookies are non‑essential. We set them only with your consent, in line with the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR. You can withdraw your consent at any time using the cookie settings link in the footer.

Managing cookies

You can manage or disable cookies through your browser settings. You can also opt out of Google Analytics across all websites using Google's opt‑out browser add‑on . Please note that disabling certain cookies may affect the functionality of the website.

Sharing your information

We do not sell your personal information. We may share your information with:

  • Analytics providers: Google LLC (Google Analytics) and Microsoft Corporation (Microsoft Clarity) receive website usage data when you consent to analytics cookies. Both providers process data in the United States under Standard Contractual Clauses. See the Cookies and similar technologies section for more detail.
  • IT and hosting providers: trusted third parties who provide website hosting, maintenance and related technical services. These providers act only on our instructions and are bound by appropriate data processing agreements.
  • Professional advisers: such as accountants, auditors or legal advisers, where necessary for our business operations.
  • Authorities: law enforcement, regulators or other public authorities where we are required to do so by law or to protect our rights or the rights of others.

International transfers

Some of our service providers, including Google and Microsoft, are based in or transfer data to the United States. The UK does not currently have an adequacy decision in respect of the US, so these transfers are made under Standard Contractual Clauses approved by the UK Information Commissioner's Office, which provide appropriate safeguards for your personal information.

If we are involved in a business reorganisation, merger or acquisition, your information may be transferred as part of that process, in which case we will ensure that appropriate safeguards are in place.

How long we keep your information

We keep your personal information only for as long as is reasonably necessary for the purposes set out in this policy, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

When we no longer need your information, we will take reasonable steps to delete or anonymise it.

Your data protection rights

Under data protection laws, including the UK GDPR, you have certain rights in relation to your personal information. These may include the right to:

  • Access the personal information we hold about you.
  • Correct inaccurate or incomplete information.
  • Delete your information in certain circumstances.
  • Restrict or object to our processing of your information.
  • Port your information to another organisation, where technically feasible.
  • Withdraw consent where we rely on your consent to process your information.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or another supervisory authority if you are unhappy with how we handle your information. We would appreciate the chance to address your concerns before you approach the ICO, so please contact us in the first instance.

How we protect your information

We are committed to ensuring that your information is secure. We use appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, destruction or damage.

While we do our best to protect your personal information, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

Changes to this privacy policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

We encourage you to review this page periodically to stay informed about how we use and protect your information.

How to contact us

If you have any questions about this privacy policy or how we handle your personal information, or if you would like to exercise your data protection rights, please contact us directly:

We will aim to respond to all privacy-related enquiries within 30 days. If you are unhappy with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) .